{"id":84526,"date":"2020-11-16T23:30:45","date_gmt":"2020-11-16T23:30:45","guid":{"rendered":"https:\/\/www.giuliomasciocchi.yellovedesign.com\/work\/firma\/"},"modified":"2020-11-16T23:30:45","modified_gmt":"2020-11-16T23:30:45","slug":"firma","status":"publish","type":"portfolio","link":"https:\/\/www.giuliomasciocchi.eu\/en\/work\/firma\/","title":{"rendered":"Firma"},"content":{"rendered":"<p>Project selected by a jury composed of members of the management of Istituto Marangoni and Bolon and Giulio Cappellini. <\/p>\n<p>\u201cFirma\u201d is a series of instinctive designed objects where is not possible to fully control the shape, because that is developed naturally such as a signature, without coercion or second thoughts. these proposals are drawn more than designed, the gestural component is a need and is determining to arrive at the result, like in a real signature. Focusing on the word \u201cfirma\u201d (signature in italian) it may be noted that in its latin etymology means: defined-immovable, features of durability that is correct to associate with the Bolon material and the steel, creating a product that signing through the time his presence. These series have a visual contrast between the thin and sleek profile that turns into a soft colored wall of Bolon material.<\/p>\n<p>Project on display in the exhibition \u201cBolon \u00b7 variations from material to product\u201d in the fuorisalone 2014, selected by the ability to reinterpret the innovative material Bolon, normally used for flooring, and create new products and accessories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project selected by a jury composed of members of the management of Istituto Marangoni and Bolon and Giulio Cappellini. \u201cFirma\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84355,"parent":0,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Firma - Giulio Masciocchi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.giuliomasciocchi.eu\/en\/work\/firma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firma - 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